REFRESH FANS

Dashboard Overview

Real-time marketing performance metrics and lead intelligence (Dec 2025 - Mar 2026)

0
Total Leads Generated
Dec-Mar Period
0
Total Call Leads
89.8% of Total
0
Total Form Leads
10.2% of Total
$0
Total Pipeline Value
+71% vs Feb
Lead Generation Trend by Month
Leads by Source
Leads by Country
Lead Type Distribution
Lead Stage Distribution
Top Performing Channel
Google My Business drives 59.8% of all leads with consistent volume across all months.
March Momentum
March 2026 shows strong recovery with 26 leads and $50K+ in new opportunities.
High Value Deals
Google Ads generated a $35,644 proposal in March - the single largest opportunity.
Form Quality
Lead Forms convert at 30.8% vs 4.4% for Calls - forms deliver 4.3x higher average value.

Channel Analysis

Performance breakdown across marketing channels

Google My Business
59.8% of total leads
Total Leads 76
Opportunity Value $145
Avg Value/Lead $1.91
Google Ads
28.3% of total leads
Total Leads 36
Opportunity Value $71,320
Avg Value/Lead $1,981
Google Organic
11.8% of total leads
Total Leads 15
Opportunity Value $48,959
Avg Value/Lead $3,264
Leads by Channel Over Time
Lead Stage by Channel
Opportunity Value by Channel

Lead Performance Analysis

Deep dive into lead stages and conversion metrics

Monthly Lead Growth
Lead Stage Pipeline
Opportunity Value by Stage
Recent High-Value Leads
Source Type Country Stage Opportunity Value Status

Call vs Lead Form Analysis

Comparative performance between call and form leads

0
Call Leads
89.8%
0
Form Leads
10.2%
0%
Call Conversion Rate
Low
0%
Form Conversion Rate
High
Lead Type Distribution
Conversion Comparison
Stage Distribution by Type
Opportunity Value Comparison

Revenue Opportunities

Pipeline value and opportunity analysis

$0
Total Pipeline Value
Active
$0
Closed Won
10.9%
$0
In Progress
89.1%
$0
Avg Deal Size
Qualified
Revenue by Source
Revenue by Stage
March Success
March added $50K in pipeline including a $35,644 proposal from Google Ads - investigate what drove this high-value lead.
Quality Alert
55% of leads marked as Spam (70 of 127). Review GMB targeting and call filtering to improve lead quality.
Form Strategy
Forms represent only 10% of leads but 81% of revenue value. Invest in form optimization and placement.